I’m Shida, a UX/UI designer and front-end engineer based in London.

My work lives at the intersection of empathy and engineering - designing experiences that make complexity feel effortless. I’m drawn to projects that balance creativity with structure, where design and logic meet to bring clarity to the digital world.

My journey into this space began with curiosity: a desire to understand how people think and how technology can feel more human. What started as a fascination with storytelling and communication evolved into a passion for interaction, usability, and clean, intentional design.

Today, I bring those worlds together through intuitive, human-centred digital experiences that connect the why and the how behind every design.

Who Is Shida?
UX/UI Designer & Front-end Engineer

I’m Shida — a UX/UI designer and front-end engineer based in London.

My work lives at the intersection of empathy and engineering — designing experiences that make complexity feel effortless. I’m drawn to projects that balance creativity with structure, where design and logic meet to bring clarity to the digital world.

My journey into this space began with curiosity: a desire to understand how people think and how technology can feel more human. What started as a fascination with storytelling and communication evolved into a passion for interaction, usability, and clean, intentional design.

Today, I bring those worlds together through intuitive, human-centred digital experiences that connect the why and the how behind every design.

Who Is Shida?
UX/UI Designer & Front-end Engineer

What I bring to the table

A blend of UX thinking, clean interface design, and front-end craft — helping teams transform complexity into experiences that feel clear, human, and considered.

Cross-functional communication

Front-end Development

Figma

User Interface Design

UI Implementation

User Research

User Experience Design

Component Architecture

Prototyping

Cross-functional communication

Front-end Development

Figma

User Interface Design

UI Implementation

User Experience Design

User Research

Component Architecture

Prototyping

What I bring to the table

A blend of UX thinking, clean interface design, and front-end craft — helping teams transform complexity into experiences that feel clear, human, and considered.

Outside of work, I’m happiest doing the simple things — having a matcha in the morning, taking my dog Otis for a walk, or finding a quiet café to read or sketch in.

I’m drawn to spaces that feel calm and intentional, where small details make a difference. I think that’s what influences how I design too - wanting things to feel considered, natural, and human.

Whether it’s a product, a space, or a moment, I like when things make sense and make people feel at ease.

Beyond the work
The spaces, interests, and moments that keep me grounded and curious.

Outside of work, I’m happiest doing the simple things having a matcha in the morning, taking my dog Otis for a walk, or finding a quiet café to read or sketch in.

I’m drawn to spaces that feel calm and intentional, where small details make a difference. I think that’s what influences how I design too - wanting things to feel considered, natural, and human.

Whether it’s a product, a space, or a moment, I like when things make sense and make people feel at ease.

Beyond the work
The spaces, interests, and moments that keep me grounded and curious.